In spring of 2023 we found ourselves in an incredibly vulnerable position: the ‘go-live’ for our new solar sales tool was a couple of months away and it had barely had any user validation. Our mitigation tactic, a carefully planned closed beta program, had gone up in flames almost instantly. Market forces had the solar industry in decline and organizational pressure had shifted to focus to the next big thing: payments.

How did we course correct to bring about a successful solar launch that generated 1.5M in additional revenue for our users in the first few months? Read on!